You might want to include a page listing several of the key players within the market place. Not all niches will allow this, but if your niche does then it can help you to generate more content quickly and easily.

Adding a list of useful web sites and be a quick and easy way of generating a content rich page that will be useful to visitors, but that should also rank well in the search engines if the sites are appropriate and the descriptions you enter for the sites make use of your chosen keywords and phrases.

If your site relates to an industry that has various service providers why not create a page or several pages relating to the key players within the market place.